Are you so bogged down with the daily responsibilities of running a business that you’re failing to market your brand? This is a common problem for businesses of all types and sizes, but that doesn’t mean it’s ok. Remember the story of the shoemaker’s kids who went barefoot? Strangely enough, it’s easy to neglect the things that mean most to you.
To keep that from happening, make a video production plan today so you can share your unique story with your customers. Here are three crazy-simple ways to make time for branding.
- Use Instant Marketing Methods
Some marketing methods take a while to prepare, edit and reach the consumer. If you don’t currently have time to write and distribute a regular email campaign or tackle a series of informative blog posts, start out small. Take advantage of social media, which gives you the ability to distribute content to your customers ridiculously fast.
When it comes to instant marketing methods that will be most effective for your business, video content can’t be underestimated. Current statistics reveal that 55% of people spend time watching videos online every single day. Take advantage of this trend by regularly posting videos on social media.
- Outsource Your Marketing
Do you ever feel like you’re scrambling just to keep the lights on? We get it. Sometimes you’re stretched so thin that you really don’t have time for marketing. If this is the case, why not outsource your marketing projects? Although this will require some funding up-front, it is bound to pay back in the form of increased conversions, greater brand recognition and a more solid online presence.
- Invest in Your Future
As great as it may feel to be busy now, what happens when the work dies down? Without a good marketing plan, you won’t have the ability to continue attracting new customers and building your business. By creating an online presence with consistent, unique content now, you will ensure a steady stream of reliable business in the future.
Think of your day-to-day operations as the bare minimum required to stay where you currently are. If you want to grow and experience even more success, you have to look at the big picture and invest (both time and money) into a strategic marketing campaign.
Learn a lesson from the shoemaker and take care of your own needs first by creating an online presence. Call Bruce Productions at +1 302-691-3470 and ask us how we can create unique video content in Wilmington, DE, that will help your brand stand out.