Sometimes just having a great idea isn’t enough to get people to help you get it off the ground, which is why many people turn to video production to help with their crowdfunding campaigns. No matter your final end goal, raising enough money to fund your passion requires the assistance of others and their willingness to give you a portion of their paycheck. With this in mind, find out why you need a video to go along with your campaign and how to make one that will work for you.
Why Do Videos Help?
In the day and age of social media, videos are king. Think of any viral video and you’ll understand the impact that sharing can make. Statistics show that crowdfunding campaigns that use pitch videos to encourage donations raise up to four times more money that those campaigns that choose to forgo videos. In addition, if you want your business to be successful, you’ve got to include videos. Campaigns with videos have a 50 percent success rate, compared to only 30 percent for video-less campaigns.
Include the Basics
While a highly-produced, interesting video is fun to watch, it may not be informative enough to get the funding you need. When creating your video script, be sure to include the following:
- Your idea and where it came from
- Your personal backstory
- Where you are in the development process
- Your feelings on the project
This information is essential when it comes to crowdfunding, because it helps tell your story while providing a background for connection.
Keep it Short
Your video should be five minutes in length, at the most. Anything longer than that can result in lost interest. Your audience is more likely to click away if you don’t get right to the point, so be sure not to drag on and on. Additionally, make sure the first 10 seconds of your video will capture your audience’s attention.
Invest in Quality
Audio and video quality can be a deal breaker for many potential funders. Your audience needs to be able to hear what you have to say and see what you have to offer. Going the DIY route may work for some, but professional help can ensure that you get the results you want. Investing in quality video production may be what spells the difference between success and failure of your crowdfunding campaign. When you’re ready to get started, contact the professionals at Bruce Productions.
Bruce Productions is based in the Wilmington, DE / Philadelphia, PA area but can accommodate clients throughout the US and around the world.