Category Archives: Blog

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5 Ways Your Non-Profit Should Use Video

Asking people to donate their hard-earned money can be a challenge, even for a non-profit with a compelling story. With social media taking over everyday life, it makes sense to reach out to a larger audience by utilizing the connections made on a range of platforms. One way that many successful non-profits have done this is by creating videos that tell stories. If you need to increase your organization’s fundraising power, professional video production may be the missing link.

Focus on a Goal: Donations

Your non-profit business cannot function without the donations of generous people, but how do you encourage people to donate without feeling like you’re begging? While raising awareness is a worthy goal, it is something that can be accomplished as you focus entirely on fundraising. The video you produce should be created with donations in mind, with a clear message and transparency so donors feel good about giving you money.

Utilize the First Frame

With so many non-profits beginning to use video production for fundraising purposes, it is becoming increasingly difficult to get the online attention you need. Studies have found that as many as 20 percent of viewers only watch a video online for about 10 seconds. In order to keep viewers interested and watching through to the end of your video, you must utilize your first frame.

Know Your Audience

If you already have supporters, then you may have a good idea of what they like and how they spend their time online. If the majority of your donors use Facebook, then that should be where you work to share your video. If Instagram is the more popular platform, share your video there. Remember, you can use multiple platforms to reach more people.

Tell a Story

Simply presenting facts about your non-profit may seem like a good idea, but it may not be enough to capture the attention of viewers. Telling the story of how your organization came to be or how it has helped a specific person is more compelling and likely to draw people in.

Accept Feedback

If you have never created a video before, it may feel uncomfortable putting yourself and your non-profit out there. If you receive criticism, remember that it can be used constructively for your next production. Often, an outsider can help you see an issue that you may never have noticed on your own.

When increasing donations to your non-profit is your goal, professional video production by Bruce Productions is your best bet.

What Does a Great Training Video Contain (Large)

Save Time and Money and Train More Effectively

What Does a Great Training Video Contain?

Training videos are just about as old as video technology itself. There is huge benefit in being able to deliver timely, accurate, and consistent training to employees and other team members. However, training videos are not automatically great; the right approach video production must be made in order for the finished product to really serve the business it represents. Because these videos will be seen hundreds – possibly thousands – of times before they are retired, it makes sense to invest in a quality solution. Bruce Production helps companies and private organizations access superior production solutions for training videos and much more. We know what it takes to deliver an effective and memorable training video and we want you to know our secrets.

Information Demonstrated

Telling people how to do something is ultimately less effective than telling and showing. Show-and-tell is a skill we should all have mastered a long time ago but many training videos fail to meet this basic standard. Demonstrating the right way and wrong way to do things is another similar approach that helps trainees see examples of the work they will soon be doing. This also has the advantage of helping people practice noticing examples of work done incorrectly, thereby letting them correct the problem during the execution of the task while on the job.

Many types of information are ideal for demonstrating visually, such as:

  • Assembling components into a finished product
  • Preparing ingredients for a meal
  • Delivering superior customer service
  • Operating machines and tools
  • Troubleshooting equipment
  • Showing products to shoppers
  • Using complex computer software

These are just some of the tasks and operations that should be explained verbally while being demonstrated on film. This show-and-tell approach enhances the video, improves its educational value, and is an effective use of time.

Implementing Training Videos in the Workplace

There are many ways that training videos are used by businesses and other organization. This can include:

  • New employee training
  • Technician training and certification
  • Implementation of new equipment and tools
  • Skill-sharing between business teams

Basically, a training video can be used any time employees need to learn skills and demonstrate mastery of information.

Videos are an ideal tool when employees are required to recertify their knowledge base every year; since videos can be created to emphasize all essential points, you can feel confident that the correct information will be imparted every time. This particular benefit of video training is especially helpful in situations such as:

  • HIPPA recertification
  • Health and safety certification
  • IT security training
  • Vendor and third-party training

The video and any subsequent post-test can be used to comprehensively address all kinds of certification and recertification. Many of these concerns are shaped by governmental or industry mandates, so they must be appropriately addressed by every organization.

Your Video Production Partner

Bruce Productions is a full-service video production company specializing in training videos and other forms of corporate communication. Contact us today to begin crafting the next generation of educational material for your organization. We are happy to help you craft a solution that perfectly suits your needs.

Bruce Productions is based in the Wilmington, DE / Philadelphia, PA area but can accommodate clients throughout the US and around the world.Save

Text on blackboard with money - Funding

Get Your Project Funded With the Right Video

Sometimes just having a great idea isn’t enough to get people to help you get it off the ground, which is why many people turn to video production to help with their crowdfunding campaigns. No matter your final end goal, raising enough money to fund your passion requires the assistance of others and their willingness to give you a portion of their paycheck. With this in mind, find out why you need a video to go along with your campaign and how to make one that will work for you.

Why Do Videos Help?

In the day and age of social media, videos are king. Think of any viral video and you’ll understand the impact that sharing can make. Statistics show that crowdfunding campaigns that use pitch videos to encourage donations raise up to four times more money that those campaigns that choose to forgo videos. In addition, if you want your business to be successful, you’ve got to include videos. Campaigns with videos have a 50 percent success rate, compared to only 30 percent for video-less campaigns.

Include the Basics

While a highly-produced, interesting video is fun to watch, it may not be informative enough to get the funding you need. When creating your video script, be sure to include the following:

  • Your idea and where it came from
  • Your personal backstory
  • Where you are in the development process
  • Your feelings on the project

This information is essential when it comes to crowdfunding, because it helps tell your story while providing a background for connection.

Keep it Short

Your video should be five minutes in length, at the most. Anything longer than that can result in lost interest. Your audience is more likely to click away if you don’t get right to the point, so be sure not to drag on and on. Additionally, make sure the first 10 seconds of your video will capture your audience’s attention.

Invest in Quality

Audio and video quality can be a deal breaker for many potential funders. Your audience needs to be able to hear what you have to say and see what you have to offer. Going the DIY route may work for some, but professional help can ensure that you get the results you want. Investing in quality video production may be what spells the difference between success and failure of your crowdfunding campaign. When you’re ready to get started, contact the professionals at Bruce Productions.

Bruce Productions is based in the Wilmington, DE / Philadelphia, PA area but can accommodate clients throughout the US and around the world.

Television presenter in a studio. Foreground television camera and camera operator's hand. Background green screen curtain and studio light. Some motion blur on presenter's head and hands.

The Power of Testimonial Video

Crafting Powerful Testimonial Videos

Videos are some of the most potent business tools currently available, thanks in part to the increasing availability of video production tools.  But just because the tools to make videos are widely available does not mean that the skill set is there. Many would-be video producers simply do not have the know-how to maximize their chosen medium. There are many reasons for failures, especially when it comes to making videos that are intended to promote a product or service. These are just a few common failures:

  • Failing to really show the product or service
  • Failing to connect the intended audience with the product or service
  • Failing to explain why a product or service is important to its intended audience

Basically, companies fail to showcase their products in a manner that catches people’s attention, delivers key pieces of information at the right time, and demonstrates in some manner just how a specific product can help people solve specific problems. Testimonial videos can effectively solve the above problems and deliver a powerful, value-rich message to an audience that is more receptive to the information you have to share.

Weighing the Benefits of a Testimonial Video

Many videos simply showcase a product without really identifying how it helps people or identifying the people who have already benefited from it. Showing the features of a product and how it works is good for audiences that have already decided that the product is the right solution for their problem – and for audiences that have no other choice when it comes to their product selection. Sometimes a product is so dominant in a field that little convincing is required.

On the other hand, audiences that might still be undecided need a little more convincing. This is where the strength of testimonial videos really shines. Audience members see people just like them describing how a product solved a problem they had.

Why Are Testimonials So Effective?

 A testimonial from someone is effective for several reasons. For instance:

  • The audience member sees someone who is not a salesperson praising a product – The person giving the testimonial is more readily perceived as someone who can be trusted to tell the truth about a product and how it can solve problems.
  • The audience member can believe that the person giving the testimonial has no vested interest in convincing them to try a product – They see themselves in the person giving the testimonial and so a rapport is established.
  • The person giving the testimonial is therefore perceived as trustworthy – The audience member can trust that the person is telling the truth about the effectiveness, value, quality, and superiority of the product in question.

Discover the Power of Testimonials Today

Give testimonials a try with the help of the experts at Bruce Productions; we excel in developing a wide variety of top quality video productions near our offices in the Wilmington, DE, and Philadelphia, PA area. We also travel where you need us to go anywhere in the world or can even work with you remotely. Our experts are here to help you maximize the value of all video utilized by your organization for training, education, communication, and other purposes; contact us today to begin developing the perfect solution to your communication needs.

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Make the Sale with Product Videos Done Right

Once an occasional feature on marketing websites, product videos are now an expected staple and are important to increase your sales conversion rate. As a supremely engaging medium, product video production done right can grow your sales by 30 to 80 percent. Product videos can also be a part of your branding strategy, social media outreach, and a tool to earn potential customers’ trust. Here are some reasons why you should get videos made in order to market and sell your products.

Quickly Consumable Information

With the advent of the internet, people have been conditioned to readily access information, then consume it in as little time as possible. Videos have now become the preferred medium of communication to find out how a product works in an absolute minimum of time. Gain more exposure by packaging your information in a format that is more likely to be utilized.

Portable Promotion Packs a Punch

Your own product videos are a powerful promotional tool that is portable! Not only can you upload your video to your website, but to your social media feed and international websites like YouTube. This enables you to get the maximum amount of exposure for your product online. In addition, websites with video tend to get ranked higher in search engine results than sites with just texts, pictures, and audio files.

Capture Attention and Keep it on Your Website

Not only are product videos able to convey in three minutes what it would take 15 minutes to read in text format, they are able to appeal to a broad audience. A video can capture the viewer’s attention whether they are a visual or audio learner. They can see and hear the emotion of the demonstrator as the product is being used, which is next to impossible to achieve in print. In addition, it has been shown that product videos increase the amount of time a web surfer spends on your page.

More for the Money

With product demonstration videos you can get international exposure for the modest amount it costs to have the video produced. Product videos give you a lot of marketing versatility. Video distribution channels include:

  • Social media (Facebook, Twitter)
  • Company website
  • Email newsletter
  • Video sharing sites (YouTube)

Go With a Professional Production Company

There is nothing better to gain the trust of the public than with a well-produced video that introduces the public to your brand and product. At Bruce Productions, we have extensive experience in capturing an audience’s attention with professional audiovisual products. We have state of the art capabilities to give you the best product videos possible. We also are available for a wide variety of media needs such as:

  • Web and TV production
  • Sales Training and industrial videos
  • Promotional marketing videos
  • Commercials
  • Music videos

Our voice-over services include:

  • All styles of narration
  • Scoring and songwriting
  • Jingles and theme songs
  • Theme songs

With the majority of internet users relying on video content for information, the opportunity to use product videos in your marketing strategy is too important to pass up. Use product videos to make a great first impression on potential customers that are unfamiliar with your brand or product.

Adult businessman screaming in pain over gray background

Branding & Standing Out Amongst the Noise

No matter how passionate you might be about your personal or company brand, that passion is not enough to make people take notice of what you’re doing, even if you do it with exemplary video production. With the swarm of other brands, companies, media and other distractions vying for consumer attention, it’s harder than ever to not only successfully connect with your target audience, but get them to stick around for a while. Thankfully, we have a few excellent tips you can put to good use to smash your way through the noise.

Disruption

You likely have a few daily habits you slip into without thinking about, and the same applies to everyone else. Use this to your advantage by disrupting that habitual flow with an image that jars people out of their routine, be that routine scrolling or tapping through a phone or scrolling eyes over a computer screen. Try to think of creative and clever images that connect to your brand or message. Know that you don’t have to go overboard with this tip; a specific color or design connected to your brand could be just the thing to make consumers pause and zero in.

Know Your Audience

Face it, you know your products or services aren’t for everyone. When you pinpoint your target audience down to the sites they like to visit and even when they like to visit them, you’ll know where and when to focus your efforts. If you sell video games, for instance, you’ll hardly try to attract business people or senior citizens. Niche products and services require even more research to know how to put your brand in front of the eyes of your ideal customer.

Know Your Purpose

It’s not enough that you know your target audience, you’ve also got to know your business’ individual purpose. Why did you start your company in the first place? What need do you want to meet and why? What are your professional values, and are they the same as your personal values? Once you have the answers to these questions, you’ll have a general framework for your advertising and marketing efforts, which is better than taking the scattershot approach where you pray to hit anything at all. Something else to think about is the fact that the modern consumer likes to support businesses with a purpose and passion that goes well beyond making money.

For even more ways to slice through the haze of media and noise gnawing away at consumers, or if you’re in need of professional video production for your brand, connect with us here at Bruce Productions at +1 302-691-3470.

Content Marketing

Three Easy Ways to Make Time for Your Brand

Are you so bogged down with the daily responsibilities of running a business that you’re failing to market your brand? This is a common problem for businesses of all types and sizes, but that doesn’t mean it’s ok. Remember the story of the shoemaker’s kids who went barefoot? Strangely enough, it’s easy to neglect the things that mean most to you.

To keep that from happening, make a video production plan today so you can share your unique story with your customers. Here are three crazy-simple ways to make time for branding.

  1. Use Instant Marketing Methods

Some marketing methods take a while to prepare, edit and reach the consumer. If you don’t currently have time to write and distribute a regular email campaign or tackle a series of informative blog posts, start out small. Take advantage of social media, which gives you the ability to distribute content to your customers ridiculously fast.

When it comes to instant marketing methods that will be most effective for your business, video content can’t be underestimated. Current statistics reveal that 55% of people spend time watching videos online every single day. Take advantage of this trend by regularly posting videos on social media.

  1. Outsource Your Marketing

Do you ever feel like you’re scrambling just to keep the lights on? We get it. Sometimes you’re stretched so thin that you really don’t have time for marketing. If this is the case, why not outsource your marketing projects? Although this will require some funding up-front, it is bound to pay back in the form of increased conversions, greater brand recognition and a more solid online presence.

  1. Invest in Your Future

As great as it may feel to be busy now, what happens when the work dies down? Without a good marketing plan, you won’t have the ability to continue attracting new customers and building your business. By creating an online presence with consistent, unique content now, you will ensure a steady stream of reliable business in the future.

Think of your day-to-day operations as the bare minimum required to stay where you currently are. If you want to grow and experience even more success, you have to look at the big picture and invest (both time and money) into a strategic marketing campaign.

Learn a lesson from the shoemaker and take care of your own needs first by creating an online presence. Call Bruce Productions at +1 302-691-3470 and ask us how we can create unique video content in Wilmington, DE, that will help your brand stand out.

Are you posting enough content

5 Ways to Win with Video Marketing in 2017

People watch 8 billion video views on Facebook—10 billion on Snapchat—daily. Videos are taking over Twitter and Instagram. Your customers want to watch. Plan a successful video marketing attack for 2017 with these tips:

1. Mix Video Production with Social Media

YouTube channels are great—you should have one. However, people access videos through social media more than anything today. Find out how your target audience watches video:

  • What is your target audience doing on social media?
  • Which social media platform is their favorite?
  • What do they love to watch and share?

Research the answers to those questions and create a series of sharable videos you can post on a regular basis that will get your target audience excited and sharing.

2. Show Video from Sales through Training

Your videos don’t have to be long (between 1-2 minutes is ideal), but they do need to provide real value—from the ones you use to sell to the ones you use to train new customers: Only 4% of customers are willing to read a manual to learn something, 44% of them willingly watch a training video.

3. Engage and Entertain with Live Video

In the past year, Facebook, Twitter, Snapchat and other channels have had ginormous success with live video feeds. It’s an event! People feel like they’re part of something—asking questions while you answer in real time! That immediate engagement really turns people into fans. Plan some live events into your 2017 video production schedule.

4. That’s Infotainment!

You need to make your videos fun as well as informative, or they’ll die in seconds. Market research will help you decide what your prospects think is fun, so let that be your guide. Here’s how we made what could have been a fairly dry subject sunnier: Stay Warm in Philadelphia.

5. 360 Video Production Experience

360 immersive video may still cutting edge (for the next few minutes), but we predict that it’s going to really take off in 2017. Let us help you figure out a way to further engage your viewers with this exciting technology through everything from live video to web design and even email marketing! It’s all about having fun and providing value at the same time.

Contact the Bruce Productions video production team in Wilmington, DE today to create your video marketing success plan for 2017! And Happy New Year!

Sources:

http://www.business2community.com/brandviews/wyzowl/10-video-marketing-trends-look-2017-01647706#OOBzHKIWutkAQbzh.97

https://www.youtube.com/watch?v=XtUm-UbpM5Q

https://wistia.com/blog/optimal-video-length

bruce-productions-ad-11-16

Are you a Professional? Prove It 3 Ways (with Video Production)

Humans are extremely visual—we prefer show over tell any day. We (as a species) have proved that by watching well over 100 million hours of videos on Facebook every day. In fact, by 2020 (which is not as far away as it looks), videos are on track to comprise 75 percent of mobile traffic! So if you really want to prove just how awesome you are as a professional in your field, use a video production series showing your target audience exactly that! Here are three excellent ideas you can try:

  1. What’s in it for them? Viewers don’t really care how many cool bells and whistles your product has. But they do care about how you’re going to solve their problems! Create a series of short videos showcasing how your product or service solves actual, real-life problems. If you own a landscaping business, show them how you solve their yard pest problems. Show them how you increase their home’s real estate value. Use market research and talk with customers to gather ideas.
  2. Tell them a story. Stories draw us in, hold our attention and make us remember things. Humor, irony and strong emotions like surprise, sadness, love, romance, and extreme cuteness are irresistible hooks that draw people into your story. Has your product saved lives? Led to a marriage? Averted disaster? Comforted a child in need? Created a magical moment for someone? Show those stories in a video marketing series.
  3. Do something unconventional. Without being too gimmicky, how does your product go over the top to do amazing things nobody would ever have expected? Remember that “Will it Blend” series of videos for a little-known blender brand? Sure, it was crazy to pulverize expensive electronic gadgets (and other things) into oblivion, but it led to a huge increase in brand recognition and sales. Get real customers’ feedback for this and surprise your audience with crazy stories.

You can use these tips to brainstorm video series ideas that will demonstrate that you really know your stuff—and that you know your audience. And that goes a long way to helping you create the kind of video ad series that builds a fan base. Contact Bruce Productions in Wilmington, DE, to work with a video production team that can help you really connect with your audience so they know you’re the pro!

 

Sources:

http://www.bruceproductions.com/

https://www.aabacosmallbusiness.com/advisor/post/121697215052/video-marketing-continues-to-prove-its-value-as-part

http://www.revolution-productions.com/b2b-video-campaigns/

http://blog.hubspot.com/marketing/lovable-video-marketing-campaigns#sm.001bw82vm1csgdg8w6y2a6qv70oby

http://www.toprankblog.com/2016/03/video-marketing-campaigns/

https://www.vidyard.com/blog/10-best-b2b-video-marketing-examples-of-2015/

http://mashable.com/2015/04/02/video-marketing-small-business/#yr98OllUEkq6

http://feldmancreative.com/2016/01/video-marketing-ideas-for-small-business-budgets/

http://neilpatel.com/2016/06/08/how-to-set-up-facebook-video-ads-that-generate-returns/

Are you posting enough content

Are You Posting Enough Content?

Ralph Waldo Emerson said, “…foolish consistency is the hobgoblin of little minds…” On the other hand, intelligent, well-planned, quality consistency is the key to success—especially when it comes to video marketing. When you invest in video production for your marketing strategy, there are some things you need to do consistently, to build credibility and fandom with your followers:

Educate—Instead of telling your audience what your product can do for them, show them. Post videos on a regular schedule (between 2 to 4 p.m. on week days and 9 to 11 a.m. on the weekends) highlighting specific problems your product or service solves. Demonstrate unexpected or creative ways people can use your product that they wouldn’t otherwise have considered! Good market research will tell you what your target audience wants to know specifically. Then we can create a series of short, fun video spots featuring those educational topics.

Entertain—We advise our clients not focus too much on making “viral” videos, but to focus on providing value for their audience instead. Still, nobody said that educational videos about your product or service have to be boring! Our Wilmington, DE video production team is crazy creative! We can help you come up with educational pieces that are also very entertaining so they pull your audience back on a regular basis to find out what you’re up to next!

Inform—Your company has solved problems and come up with creative solutions that nobody has thought of before! Use video posts to tell your followers how you got there, share industry news that would be important for them to know, or to highlight customers like them.

In order to build a following of fans, you need to keep them engaged regularly. This might mean posting a video every week at the same time, or a couple of times a week at the same time. Post quality content on a consistent basis—content that educates, entertains and informs them in fun ways that make them want to keep watching and buying. (Fun fact: people who watch a video are two times more likely to make a purchase than those who don’t see the video!)

Reach out to us at Bruce Productions in Wilmington, DE for a video production team who can guide you through the process and become a partner in helping you produce consistent, educational and entertaining video content for your fans!

Sources:

http://www.bruceproductions.com/blog

https://www.vidyard.com/blog/why-youtube-isnt-video-marketing-strategy/

https://www.quicksprout.com/2014/04/14/how-these-15-types-of-content-will-drive-you-more-traffic/

http://www.digitaltrends.com/social-media/facebook-is-worried-youre-not-sharing-enough-personal-posts/

http://www.tubefilter.com/2015/01/12/best-days-times-to-post-youtube-videos-yearly-calendar/

https://blog.kissmetrics.com/content-isnt-working-for-you/

https://www.julesmarcoux.com/youre-probably-not-posting-enough-on-social-media/

http://contentmarketinginstitute.com/2016/04/video-content-examples/

https://wistia.com/blog/ann-handley-video-content-marketing

http://blog.hubspot.com/marketing/visual-content-marketing-strategy#sm.001bw82vm1csgdg8w6y2a6qv70oby

https://www.goodreads.com/quotes/353571-a-foolish-consistency-is-the-hobgoblin-of-little-minds-adored