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Branding & Standing Out Amongst the Noise

No matter how passionate you might be about your personal or company brand, that passion is not enough to make people take notice of what you’re doing, even if you do it with exemplary video production. With the swarm of other brands, companies, media and other distractions vying for consumer attention, it’s harder than ever to not only successfully connect with your target audience, but get them to stick around for a while. Thankfully, we have a few excellent tips you can put to good use to smash your way through the noise.

Disruption

You likely have a few daily habits you slip into without thinking about, and the same applies to everyone else. Use this to your advantage by disrupting that habitual flow with an image that jars people out of their routine, be that routine scrolling or tapping through a phone or scrolling eyes over a computer screen. Try to think of creative and clever images that connect to your brand or message. Know that you don’t have to go overboard with this tip; a specific color or design connected to your brand could be just the thing to make consumers pause and zero in.

Know Your Audience

Face it, you know your products or services aren’t for everyone. When you pinpoint your target audience down to the sites they like to visit and even when they like to visit them, you’ll know where and when to focus your efforts. If you sell video games, for instance, you’ll hardly try to attract business people or senior citizens. Niche products and services require even more research to know how to put your brand in front of the eyes of your ideal customer.

Know Your Purpose

It’s not enough that you know your target audience, you’ve also got to know your business’ individual purpose. Why did you start your company in the first place? What need do you want to meet and why? What are your professional values, and are they the same as your personal values? Once you have the answers to these questions, you’ll have a general framework for your advertising and marketing efforts, which is better than taking the scattershot approach where you pray to hit anything at all. Something else to think about is the fact that the modern consumer likes to support businesses with a purpose and passion that goes well beyond making money.

For even more ways to slice through the haze of media and noise gnawing away at consumers, or if you’re in need of professional video production for your brand, connect with us here at Bruce Productions at +1 302-691-3470.