Ralph Waldo Emerson said, “…foolish consistency is the hobgoblin of little minds…” On the other hand, intelligent, well-planned, quality consistency is the key to success—especially when it comes to video marketing. When you invest in video production for your marketing strategy, there are some things you need to do consistently, to build credibility and fandom with your followers:
Educate—Instead of telling your audience what your product can do for them, show them. Post videos on a regular schedule (between 2 to 4 p.m. on week days and 9 to 11 a.m. on the weekends) highlighting specific problems your product or service solves. Demonstrate unexpected or creative ways people can use your product that they wouldn’t otherwise have considered! Good market research will tell you what your target audience wants to know specifically. Then we can create a series of short, fun video spots featuring those educational topics.
Entertain—We advise our clients not focus too much on making “viral” videos, but to focus on providing value for their audience instead. Still, nobody said that educational videos about your product or service have to be boring! Our Wilmington, DE video production team is crazy creative! We can help you come up with educational pieces that are also very entertaining so they pull your audience back on a regular basis to find out what you’re up to next!
Inform—Your company has solved problems and come up with creative solutions that nobody has thought of before! Use video posts to tell your followers how you got there, share industry news that would be important for them to know, or to highlight customers like them.
In order to build a following of fans, you need to keep them engaged regularly. This might mean posting a video every week at the same time, or a couple of times a week at the same time. Post quality content on a consistent basis—content that educates, entertains and informs them in fun ways that make them want to keep watching and buying. (Fun fact: people who watch a video are two times more likely to make a purchase than those who don’t see the video!)
Reach out to us at Bruce Productions in Wilmington, DE for a video production team who can guide you through the process and become a partner in helping you produce consistent, educational and entertaining video content for your fans!