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5 Ways Your Non-Profit Should Use Video

Asking people to donate their hard-earned money can be a challenge, even for a non-profit with a compelling story. With social media taking over everyday life, it makes sense to reach out to a larger audience by utilizing the connections made on a range of platforms. One way that many successful non-profits have done this is by creating videos that tell stories. If you need to increase your organization’s fundraising power, professional video production may be the missing link.

Focus on a Goal: Donations

Your non-profit business cannot function without the donations of generous people, but how do you encourage people to donate without feeling like you’re begging? While raising awareness is a worthy goal, it is something that can be accomplished as you focus entirely on fundraising. The video you produce should be created with donations in mind, with a clear message and transparency so donors feel good about giving you money.

Utilize the First Frame

With so many non-profits beginning to use video production for fundraising purposes, it is becoming increasingly difficult to get the online attention you need. Studies have found that as many as 20 percent of viewers only watch a video online for about 10 seconds. In order to keep viewers interested and watching through to the end of your video, you must utilize your first frame.

Know Your Audience

If you already have supporters, then you may have a good idea of what they like and how they spend their time online. If the majority of your donors use Facebook, then that should be where you work to share your video. If Instagram is the more popular platform, share your video there. Remember, you can use multiple platforms to reach more people.

Tell a Story

Simply presenting facts about your non-profit may seem like a good idea, but it may not be enough to capture the attention of viewers. Telling the story of how your organization came to be or how it has helped a specific person is more compelling and likely to draw people in.

Accept Feedback

If you have never created a video before, it may feel uncomfortable putting yourself and your non-profit out there. If you receive criticism, remember that it can be used constructively for your next production. Often, an outsider can help you see an issue that you may never have noticed on your own.

When increasing donations to your non-profit is your goal, professional video production by Bruce Productions is your best bet.